The White Company Jobs 2022 in London, England, United Kingdom – CRM Executive

Website The White Company

Are you looking for a Job at The White Company in London, England, United Kingdom
in 2022. Then following info is about this job.

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About the job

Our story

From its inception in 1994, Chrissie Rucker’s vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money. In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything, and provided with a second-to-none shopping experience – and so The White Company was born.

Today, the company that began as a 12-page mail-order brochure has become one of the UK’s fast-growing multi-channel retailers and a leading lifestyle brand with 60 stores across the UK and impressive global growth. The White Company also has two stores in the US – 155 Fifth Avenue NY and The Mall, Short Hills, New Jersey, plus concessions in selected Nordstrom stores.

Our role

The CRM Executive will be responsible for owning our core email campaigns in UK & international territories, from initial planning through to briefing, implementation, and reporting. Aiming to drive demand through use of most commercially relevant content and accountable for upwards of 10% of total business revenue.

  • You’re a big thinker! You are constantly thinking of ways we could test our channel and how to grow the business.
  • You thrive under pressure and can take responsibility of the day-to-day management of the channel.
  • You can understand the customer: what they love, and what they engage with.
  • You’ve got a curious and analytical mindset, and love to test and experiment.
  • You are comfortable using Excel.
  • You have strong communication skills and are a good listener.
  • Time and project management – you are comfortable working across multiple initiatives, and to deadlines.

What you’ll be doing

Email campaign management, and development

  • Responsible for managing, delivering, and implementing all email initiatives across UK and international territories.
  • Co-ordinate the email sign-off process, including creative, product content (B&M) and functionality with responsibility for final email sign off.
  • Own technical email development, including dynamic content, personalisation, mobile optimisation, video, and CSS animation.
  • Regularly liaise with the Trade and B&M teams to ensure the correct products or categories are featured.

Strategy / Planning

  • Lead, with support from line manager, the build and management of the email marketing calendar, on a seasonal and ad hoc basis.
  • Ensure email creative and messaging is aligned with the Brochure marketing strategy, creating a consistent customer experience. Are there more opportunities that can be explored here?
  • Collaborate with the Trade and B&M teams when briefing a campaign to ensure concepts are still relevant and manage any changes to the email plan accordingly.

Reporting and Analysis

  • Weekly in-depth reporting of email performance, including email engagement metrics and demand.
  • Work closely with the Analysts to decipher test results and any further analysis.
  • Monitor competitor’s campaigns and report on relevant activity, promotions and send frequency.

What we’ll offer you

At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.

  • Discount -Up to 50% discount (dependant on contract type)
  • Holiday – 23 days rising to 25 with length of service
  • Holiday Buy – opportunity to buy up to an additional 5 days holiday
  • Perkplace Benefits Platform – offering a variety of discounts across wellbeing and lifestyle
  • Wagestream Money Management app – access to Wagestream gives you power over your pay and supports financial wellbeing
  • Bonus – In addition to our competitive salaries, all our permanent employees are entitled to join a discretionary bonus scheme.
  • Pension Scheme
  • Life Assurance

Additional benefits

  • Fruit basket daily
  • Tea and coffee provided
  • Hybrid working – option to work from home on Mondays and Fridays
  • Social – Christmas party/social events throughout the year
  • Seasonal Sample Sales
  • Volunteer Day – with a charity of your choice

Company: The White Company

Vacancy Type: Full-time · Associate

Job Location: London, England, United Kingdom

Application Deadline: N/A

Apply Here

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