The Nue Co. Vacancies 2022 in London, England, United Kingdom – CRM and Loyalty Manager

Website The Nue Co.

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About the job

Who we are

At The Nue Co. we make Interhealth supplements, interconnecting all aspects of our health. Because we believe that by treating our physical, mental, social and environmental well-being as one ecosystem, we can positively impact the health of humankind.

We create ingestible, topical and fragrance supplements made from clean and sustainable ingredients created to deliver proven results. Since launching in 2017 we have experienced incredible revenue growth across both the US and the UK and we are now gearing up to expand into new markets.

About this role

Customer retention via subscription is a key business driver for The Nue Co., taking on average 60%+ of our monthly D2C revenue. In this role, you will own all aspects of retention, from email marketing to database growth and you will have the unique opportunity to completely reshape our approach to customer loyalty by defining our loyalty program.

We are looking for an enthusiastic and self-starting person with strong creative and analytical skills. You will take ownership of our current email program and will be given the opportunity to rethink it in line with current technology trends, implementing automation, segmentation and creative A/B testing. You’ll also look at how to grow customer loyalty outside of emails, within our owned social channels, SMS, mailers and digital marketing channels, working very closely with channel owners within the ecommerce and brand marketing teams.

This role sits within the Growth and Ecommerce team and reports directly into the Head of department, with great potential to build a team underneath you over time. Your success will be measured in terms of LTV growth as well as total subscription business growth.


  • Own the email marketing and lead the transition of current program from Mailchimp to Klaviyo
  • Define and own The Nue Co. Referral and Loyalty program. Plan what the program will need to offer in order to drive greater customer engagement and repeat purchase rate. Ensure the program benefits are clearly communicated to the customer via paid and unpaid channels.
  • Design and implement email automation flows based on customer segmentation. Ensure all email templates follow best practices and are mobile-first with the goal of achieving strong customer engagement and CR
  • Define and lead a database growth plan to increase our database size by 50% in 12 months, working closely with both the performance marketing and brand marketing team to drive new leads via paid campaigns and organic initiatives
  • Lead the creative conversation with our in-house Visual team to ensure the emails are highly engaging and respect CRM best practices
  • Establish an A/B testing calendar on email structure, creative, subject line and copy to understand what triggers higher CTOR, CTR and CR
  • Work with our in-house copywriter to ensure the email copies align with the objective of each campaign
  • Report on weekly, monthly and YTD performance. Be able to take insights from data and translate those into actionable strategies to improve KPIs
  • Work alongside the Snr Ecommerce Manager to deliver the Loyalty program onsite (content, landing pages etc) as well as to automate flows based on onsite behaviours and KPIs


  • 4+ years of CRM experience
  • A track record of demonstrable results through testing and deploying effective email marketing campaigns, including automation flows set up and growth.
  • In depth knowledge of CRM best practices, data analysis and insights presentation
  • Experience in driving loyalty programs via a mix of channels initiative (email, SMS, mailers)
  • Well versed in domestic and international email compliance
  • In depth understanding of digital marketing channels and how they can support in growing customer acquisition and retention
  • Strong experience driving the creative agenda for customer communications, briefing creative templates and copies; A/b testing on creative assumptions, reporting on results with creative counterparts. A strong eye for aesthetics will be highly beneficial.
  • Experience building and maintaining reporting templates for the broader business on customer acquisition, retention, retention rate and campaigns-specific KPIs.

About You

  • Strong analytical mindset and passion for data-driven decision making. First-hand experience of working with data is a must-have to be successful in this role
  • A genuine passion for customer satisfaction and retention
  • A self-starter who isn’t afraid to get their hands dirty in the day-to-day but is equally eager to lead on strategy and planning
  • Excellent communication skills and ability to present performance to senior management
  • Excellent technical knowledge of CRM and ESP systems. Experience with Klaviyo will be highly regarded
  • Experience within a beauty or wellness start up would be a plus. Candidates from other D2C industries will also be considered.
  • Passion for our sustainability core value. Passion for supplements, beauty and wellness!

Our Offer

  • Be part of a fast-growing organisation that is a collaborative, flexible, and friendly environment to be part of.
  • Hybrid working environment: 2 days from the office, 3 days WFH
  • Generous product discounts
  • Perks at work: exclusive discounts and rewards with over 30000 brands
  • Work from anywhere: for a maximum of two consecutive weeks, you can work from anywhere in the world.
  • 26 days annual leave plus bank holidays
  • Regular company social events (online & offline)
  • Be part of a business with purpose, using commercial growth to better serve people & the planet

Company: The Nue Co.

Vacancy Type: Full-time

Job Location:  London, England, United Kingdom

Application Deadline: N/A

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