Remote Worker vacancy 2022 in Manchester, England, United Kingdom – Demand Generation Manager (UK – Fully Remote)

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An exciting opportunity has arisen for an experienced Demand Generation Manager to join the EU and UK Marketing team. This is a brand new role reporting to the Head of EU/UK Marketing, where you will be responsible for generating new marketing leads through paid channels and aid in increasing Soracom’s brand awareness.You will be a highly analytical individual, obsessed with CRO, and extremely comfortable creating and optimising campaigns across Google AdWords, Facebook Business Manager, Twitter Ads, and LinkedIn Marketing Solutions. You will also have experience advertising on less traditional paid opportunities such as Reddit, Quora, Taboola, and others, coming up with strategies for testing these channels in our marketing campaigns.This is a crucial top-of-funnel role, where you will be amplifying existing content, building new landing pages, creating ad high-growth campaigns, and nurturing prospects with retargeting.Key ResponsibilitiesCarry out keyword research and identify new opportunities for growthBuild high-converting landing pages for a range of campaigns including paid search, retargeting, content amplification, and moreDevelop and run ad campaigns across a multitude of paid channels to drive traffic to the Soracom marketing site from both new and returning visitorsDiversify into new paid channels as potential opportunities for lead generationRun A/B experiments to continuously improve the performance of our paid marketingReport on performance throughout the funnel, from CTR through to ROAS and customer acquisitionDiscover new opportunities for stimulating marketing growth outside of the standard paid channels (growth hacking)RequirementsKey Requirements3+ years of experience directly managing paid marketing channels for high-growth B2B tech companies1+ years experience working remotely in a multicultural environmentProven experience writing really great ad copyOutstanding English written and verbal communication skillsProven ability to work well with creative teams across design and copy in order to serve assets across paid channelsExperience with marketing tools like landing page builders, marketing CRM software (Hubspot, Salesforce Marketing Cloud, etc.)A solid understanding of GDPR principles and best practicesExperience with online communication tools like SlackDesirable Experience And SkillsExperience working in a tech startup-like environmentExperience working with IoT ecosystemsStrong technical acumen, especially with HTML, CSS, and JSBasic knowledge of cellular or LPWA network infrastructure and operationWho You Are Highly analytical: You love spending time analysing the performance of ad campaigns and communicating results with an eye-catching dashboard. Good technical ability: Complex spreadsheets and datasets aren’t daunting to you, and you’re someone who is very comfortable working from a terminal window when required. A passion for CRO: “Good enough” is never good enough, and you’re constantly trying to find ways to improve your campaigns.LocationFully remote work with base in the UK preferredBenefitsSalary range: £50,000 – 85,000Pension schemeRemote workingTop tech gear and budget to build your ideal home officeUncapped budget for learningFlexible work hoursPaid sick/bereavement leavesAn environment where you’ll learn more in 6 months than you would typically in several years at another companyA truly rewarding culture, working with individuals from across the world who are at the very top of their gameAbout SoracomSoracom was founded in 2015 by AWS veterans with a clear vision of creating a better world by democratising IoT technology, connecting all people and things, and accelerating innovations. Today, we are one of the key players in the field, serving over 20,000 customers and connecting more than two million devices around the world. Powered by the speed and scalability of the cloud, we deliver worldwide connectivity for the Internet of Things (IoT) to empower the creators of today to build the innovation of tomorrow.Soracom is a family of nearly 100 individuals working remotely across 5 continents with regional hubs in Tokyo, London, and Seattle. Soracom is an Equal Opportunity Employer and we take pride in the diversity of our employees, valuing the experience and expertise brought by people from different backgrounds. By welcoming diversity, our people are able to continuously discover creative new ideas, which has given us the ability to develop ground-breaking technologies. If you are also passionate about creating the type of transformative technology that will enable innovators to design and build a better world, come and join us!Our DNAWe are a scaling start-up leveraging the power of cutting-edge technologies to impact the world. Our team of outstanding professionals is equipped with the following qualities:Self-motivated, autonomous, and hands-onQuick to adapt to new things and flexibleRespectful of others, and with integrityTech-savvy and inquisitive

Company: Remote Worker

Vacancy Type: Full-time · Associate

Job Location: Manchester, England, United Kingdom

Application Deadline: N/A

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