Loyalty and CRM Specialist careers in Pandora at Baltimore, MD

Website Pandora

This Job listing For Year 2022 is about Pandora in Baltimore, MD

About the job


The Loyalty & CRM Specialist will support the US and Canada in planning, executing, measuring and optimizing their CRM & Loyalty-based activities, including customer retention, lead generation, personalization and campaign analysis. This person will be a stakeholder in shaping the future strategy of CRM for North America.

The Loyalty & CRM Specialist will play a key role on both the development and launch of a new global loyalty program, as well as ongoing program management post-launch focused on customer retention and increased lifetime value in the US and Canada. Once launched, the Loyalty Specialist will play a pivotal role in growing and evolving our Loyalty program, developing and launching targeted personalized campaigns, working with key vendors and service providers to deliver relevant content, value and services as well as taking actionable insights from loyalty performance across the business.

The ideal candidate is data-driven, highly analytical, confident, eager to learn and sufficiently knowledgeable with experience in loyalty programs and program activation & measurement.

This role is fast paced and constantly evolving based on program performance & the evolving retail landscape, so a highly organized and self-motivated individual is essential.

Essential Functions:

General:

  • Builds and maintains successful relationships across Global Loyalty & CRM teams, North American Marketing teams and local CRM teammates
  • Acts as the first point-of-contact for all loyalty-related topics in North America
  • Take project lead and support teams on cross functional projects related to loyalty and CRM
  • Act as a stakeholder and help Global prioritize the development backlog

Loyalty Program Planning, Execution, Measurement and Optimization

  • Own the ongoing Loyalty program development in conjunction with Global partners in Denmark, while feedbacking on North American-related rollout
  • Maintain an extremely close relationship with cross-functional stakeholders including Retail Operations, IT, Training, Go-To-Market, & others to ensure clear, regular communication with loyalty stakeholders
  • Serve as program and subject matter expert during program rollout to nationwide retail locations
  • Once launched, grow the active loyalty base and continuously improve engagement, retention, and frequency.
  • Contribute to planning and lead execution of loyalty engagement programs, promotions, and rewards.
  • Leveraging data insights, create experimentation roadmaps for innovation, A/B testing and new approaches to find incremental value.
  • Consistently identify, articulate and action on insights and trends through analysis of loyalty customer data
  • Maintain loyalty performance reports and present actionable weekly/monthly/quarterly learnings

CRM Channel Planning, Execution, Measurement and Optimization

  • Contribute to planning and strategy of CRM-related channels (email marketing, sms, loyalty)
  • Translate global marketing campaigns into specific campaign tactics for loyalty channels, including national brand messages and segmented messages to drive customer enrollment, engagement and retention
  • Work closely with Paid and Owned Media team to share insights and recommend actions based on observations within customer audiences
  • Cross-train on all email marketing capabilities to assist in planning and execution work during heavy retail shopping periods

Customer Analysis

  • Support Analytics team with added insight and datasets to steer CRM strategy and support the wider marketing team
  • Build audiences in partnership with Analytics team and Global Data Scientist that can be used and leveraged in outbound marketing strategies

Reporting

  • Set Regional KPIs and track performance; create and share quarterly reports with markets and Global
  • Act as center of excellence, supporting and being proactive in improving our CRM activities
  • Responsible for weekly reporting and measurement of loyalty-related campaigns

Something About You:

  • Bachelor’s degree in marketing, communications or CompSci
  • Minimum two years’ experience in a loyalty/CRM role (within Retail brand preferred but not required)
  • Must be analytically focused with experience identifying trends and insights off marketing datasets
  • Comfortable and confident in developing and presenting recommendations to executive-level stakeholders
  • Accustomed to working with many teams across large organization
  • Experience in omni-channel retail major positive
  • Excellent communication skills, both written and verbal
  • Highly organized, with an ability to work to deadlines, and to plan and prioritize short and long-term tasks effectively
  • Results & performance focused, commercial mindset and commitment to continual optimization
  • The ability to work independently and as part of a larger team
  • Enthusiasm, positive approach, energy and passion for CRM
  • Data-first mentality in development and evaluation of strategies
  • Must be organized, detail-oriented with unprompted follow through
  • Exceptional interpersonal skills
  • Experience working in Loyalty on Demand platform preferred
  • Experience working in Adobe Analytics preferred but not required

Company: Pandora

Vacancy Type: Full-time · Associate

Job Location: Baltimore, MD

Application Deadline: N/A

Apply Here

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To apply for this job email your details to bfdirb6788@gmail.com