GFI (Global Food and Ingredients) Positions 2022 in Toronto, ON – Sales Representative

  • Full Time
  • Toronto, ON
  • Applications have closed

Website GFI (Global Food and Ingredients)

Are you looking for a Job at GFI Global Food and Ingredients in Toronto, ON
in 2022. Then following info is about this job.

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About the job

Global Food and Ingredients (GFI) is a fast-growing Canadian plant-based food and ingredients company focused on pulses and specialty crops. We supply premium plant-based high protein ingredients to customers around the world and are also launching a direct-to-consumer line of plant-based products in North America.

GFI is committed to building a leading organization that does business differently. We have ambitious goals and our team is the key to our success. GFI fosters a work culture that promotes happiness, teamwork, trust, work-life balance and success for our employees. We offer a competitive compensation package including excellent benefits and a stock option plan.

GFI is currently recruiting for a Sales Representative on a full-time permanent basis. This role will report directly to the President, YoFiit and VP, Plant-Based Consumer Products.



  • Monitor, evaluate and track sales to identify and develop areas for growth by analyzing distributors, retailers and marketplace sales reports
  • Identify gaps from distributor reports, prepare call list and call accounts for introduction or upselling
  • Leverage external databases, previous relationships and CRM to prospect and qualify potential leads
  • Call existing accounts to execute campaigns for new product launches or other initiatives
  • Call channels such as gyms and golf clubs to coordinate out-of-store activities, awareness and sampling initiatives
  • Occasionally drive to events such as tradeshows, consumer shows or sample drop-offs
  • Manage incoming sales calls and monitor mailbox to provide timely responses to existing and potential accounts
  • Support Sales Team and Marketing Team when required
  • Share customer feedback with Sales and Marketing
  • Promptly follow up to close. This includes understanding and solving potential hurdles that are preventing a sale
  • Plan in-market execution of brand promos and programming when required
  • 20-25% travel
  • Other responsibilities as required or assigned

Administrative Work

  • Provide support with filling out listing forms
  • Support promo planning and coordinate with brokers and distributors
  • Support and participate in events such as tradeshows (CHFA) as required
  • Compile sales reports from Amazon, Shopify and Retail. Share key insights on these reports with management
  • Organize sample shipments and sales collateral as appropriate
  • Maintain accurate customer information in the database, document all conversations and record pipelines of opportunities
  • Act as the liaison with Logistics for samples and orders to ensure expediency. Responsible for solving related issues when necessary


  • 3-5 years of CPG sales experience
  • You are passionate about sales and have a keen eye for sales opportunities
  • You are a go-getter who wants to win and is excited about crushing your sales goals
  • You have a keen analytical sense for insights and data interpretation
  • You understand the CPG sales process from an omnichannel standpoint
  • You are agile and can work on different objectives in a day.
  • You love to pick up the phone to talk to prospects or customers to share a great story or help them solve issues
  • Valid passport and the ability to travel to the United States
  • Fully vaccinated against COVID-19, unless you fall within a protected ground under the applicable Human Rights legislation, including but not limited to creed or disability. The company will provide any required accommodation in compliance with the applicable Human Rights Legislation.

If you are interested in applying for this opportunity, please submit your resume to [email protected]

GFI is committed to providing a workplace that is inclusive, equitable and accessible. If you would like to request accommodation during any stage of the application process, please contact Human Resources. We can be contacted by:

  • Phone – (416) 431-0915
  • Email – [email protected]
  • Mail – 43 Colborne St, Suite 400, Toronto, ON M5E 1E3

We would like to thank all applicants for their interest in the position. Due to high applicant volumes, only candidates under consideration will be contacted.

Company: GFI (Global Food and Ingredients)

Vacancy Type: Full-time

Job Location:  Toronto, ON

Application Deadline: N/A

Apply Here