citizenM hotels Jobs 2022 in London, England, United Kingdom – sr. marketing manager

Website citizenM hotels

Are you looking for a Job at citizenM hotels in London, England, United Kingdom
in 2022. Then following info is about this job.

About the job

citizenM is a Dutch hotel and lifestyle brand like no other. We started an ‘affordable luxury for the people’ revolution with our first hotel in 2008, and continued spreading our outrageous style, fluffy pillows, smart tech and unique art concept across the world’s most exciting cities ever since.

citizenM is the answer to traditional hotel frustrations. Long queues in reception, inconveniently closed restaurants, hidden charges, uneven standards… This is how citizenM was born. Today, 14 years and 27 hotels later, we believe in ‘affordable luxury for the people’ more than ever. We don’t bend with the trends, but we stay true to who we are. And doing this, we thrived even in a global pandemic, opening 6 new hotels in 2020 and 2021, plus 13 more to open shortly.

citizenM is built for today’s modern travellers – the professionals, shoppers, explorers and party people – who cross continents as easily as others cross streets. These travellers don’t want to pay for what they don’t need (like chocolates on pillows and overpriced mini bars). They want to stay in easily accessible locations in the world’s most buzzing cities, sleep in huge beds, and stay connected to the world with free unlimited Wi-Fi. citizenM hotels deliver all this and more – at an incredibly affordable price.

The future of citizenM looks better than ever. Multiple construction projects are ongoing, with a strong focus on the USA market and even more locations in Europe. The cities we will soon call home include Rome, Chicago, Miami and Austin.

citizenM loves diversity. We are an equal opportunity employer and welcome applications from anyone.


We’re looking for a results-driven, ambitious senior marketing manager who can be focused on both the high-level strategy and execution of global campaigns for subscriptions and ancillary revenue (F&B, Meetings, add-ons).

The senior Marketing Manager will be managing large, always-on budgets of >£$150K per month – optimising to performance KPIs of CPA, Churn or ROAS on channels such as Ecommerce, Emails, Push Notifications, In-App messaging, PPC, Affiliates, Paid Social and Display advertising.

You’ll bring a customer-centric, data-driven approach to all decision making and campaign execution, driving increased engagement that directly contributes to the growth of direct revenue and customer lifetime value.

You’ll be responsible for building our operation from the ground up, which means you’ll be as comfortable in strategic decision-making as you are with hands-on activities. You’ll be a proactive relationship-builder with the ability to communicate effectively across all stakeholders and get them as excited as you are about a world-class performance marketing function.

As well as being a naturally strategic thinker, you’ll put the customer at the heart of all activities. You’ll be passionate about producing insightful reports, combined with your experience and intuition, to drive the function forward. You’ll have an advanced understanding of technology and the digital landscape that, combined with your skills and experience, will help us fully realise the potential of the newly onboarded Customer Data Platform.

Key Responsibilities

  • Plan, implement and optimise best-in-class paid marketing campaigns to grow user acquisition while maximising efficiency.
  • Own performance marketing KPI’s, hit and exceed acquisition targets while driving towards cost-efficient growth.
  • Leverage the internal Teams (Content Production, Digital Marketing and CRM) for a successful execution of the activities.
  • Proactively investigate and identify high potential opportunities to test and incorporate into the channel mix.
  • Develop and execute a testing plan to identify best performing user acquisition tactics, across platforms, targeting, messaging and creative formats.
  • Track and analyse performance and drive attribution methodology. Driving thought behind strategic implementation of attribution models and being able to explain to the business what impact attribution is having on CPA’s and the last click model.
  • Monitor sales daily/weekly/monthly ensuring the business is on track to hit the targets across all channels and brands.
  • Make recommendations to further improve performance which will grow volume/decrease costs/make efficiencies.
  • Monitor CPC’s, sales and media spend across all performance channels (social media, PPC and display) ensuring they are within targets.
  • Where identified, create business cases for more marketing spend/ testing new media if opportunities arise.
  • Regularly update stakeholders on performance, opportunities and threats across marketing channels.
  • Monitor key competitors’ activities and share the best practices back with the broader business

Qualifications / Skills

  • Marketing experience, preferably in hospitality and/or subscriptions.
  • Experience in Ecommerce, Digital Marketing, CRO and project management.
  • Proven success in creating and executing robust Performance Marketing strategies.
  • Experience with Emails, Push Notifications, In-App messages and SMS.
  • Motivated self-starter, process-oriented with high attention to detail
  • Target and collaboration driven team leader
  • Familiar with Agile methodologies
  • Approachable, inspiring, collaborative team leader who loves to work hard and play hard!

the perks of working at citizenM

  • hybrid working
  • year-end bonus based on performance
  • positive, supportive, lively company culture with strong values
  • diverse workforce of international professionals
  • competitive salary

locations / hours

  • New York, London or Voorschoten (NL). Hybrid work is possible but not fully remote. This is a full-time position.

We are an equal opportunity employer and welcome applications from anyone.


Company: citizenM hotels

Vacancy Type: Full-time · Mid-Senior level

Job Location: London, England, United Kingdom

Application Deadline: N/A

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