British Council Positions 2022 in London, England, United Kingdom – Content Marketing Manager, Asia Pacific (please open advert to see all locations for this role)

Website British Council

Are you looking for a Job at British Council in London, England, United Kingdom
in 2022. Then following info is about this job.

About the job


The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language.

We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK.

These connections lead to an understanding of each other’s strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.

Role Purpose

The Content Marketing Manager will develop content for the regional, cluster and country marketing teams that brings our brand to life and helps drive commercial growth objectives. This includes the adaptation, development, and design of content for all stages of the customer journey and across all channels e.g., SEO, referral programmes, social media, campaigns etc. The role will work closely with the regional marketing and communications teams to understand and respond to their needs, ensuring all content drives engagement, traffic and leads that ultimately deliver sales and promote customer retention.

Main Accountabilities But Not Limited To The Following

Product, Programme and Service Development

  • Adapts and develops content and campaigns across multiple platforms and formats for the regional marketing and comms teams that tells our story to drive sales, engagement, retention and leads.
  • Supports the localisation of content assets, working with Brand Management and Standards and the Content Localisation Officer to tailor content to ensure regional and cultural relevancy.
  • Creates campaign and content packs for regional, cluster and country marketing teams and shares these with teams for campaign delivery.
  • Makes recommendations to line manager on improvements to content going forward based on data and insights.
  • Iterates content as required based on regional and country specific needs.
  • Manages regional print content requirements, using existing templates and working with Brand Team to develop new templates if required and providing support.
  • Tests content to gauge effectiveness and implements improvements based on results.
  • Ensure content assets are uploaded to the Brand Hub as required to be shared cross-region.

Consultancy, analysis, and problem solving

  • Seeks feedback from cluster and country marketing teams on content and campaigns, making amendments based on this.
  • Creates content for region specific channels e.g. Weibo in the Asia Pacific region.
  • Promotes a standardised approach to content, taking the lead from the Senior Content Marketing Manager whilst still making sure content meets regional and local needs.
  • Ensures website content is up-to-date, relevant and reflects value propositions to customers.

Sector/subject expertise

  • Provides advice to regional, cluster and country teams on content and campaign assets, making recommendations for improvements.
  • Ensures all content is on brand, consistent in terms of style, quality and tone of voice and optimised for search and user experience for all channels.
  • Keeps up to date on the latest trends and best practices in content.
  • Builds an in-depth understanding of the context, opportunities and challenges for content in region, to ensure that content planning, management and delivery is based on insight and joined-up thinking and aligned to cross-region.
  • Manages regional social media channels and develops organic social media activity to drive engagement.

Relationship and stakeholder management

  • Works closely with the regional SBU marketing leads and teams, understanding their needs around content, making recommendations, and managing expectations.
  • Collaborates with the content teams in the global SBU marketing teams to define, measure and improve content approach and with the Brand Team to drive brand excellence and creative efficiencies.
  • Builds collaborative relationships with counterparts in other regional marketing hubs to reduce duplication and ensure alignment.

Commercial and finance management

  • Where needed on occasion, supports the management of agencies related to content creation, ensuring all content delivered is on brand and to time.

Role Specific Knowledge And Experience

  • Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience 
  • Experience of creating marketing content within a large and complex organisation  
  • Stakeholder engagement
  • Experience in optimisation of content and landing pages
  • Experience using conversion rate optimisation tools  
  • Demonstrable experience of managing SEO/SEM, search engine marketing, digital display campaigns, email channels and social media marketing

Further Information

Pay Band – 6 / G

Contract Type – Indefinite Contract

Location – South Asia and East Asia where the British Council has a physical presence

Requirements – Candidates must have the pre-existing right to work in location. Mobility / relocation support will not be provided

Closing Date – 18 April 2022, 23:59 (IST)

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

The British Council is committed to safeguarding children, young people and adults who we work with.

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you have any problems with your application please email [email protected]

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.

Company: British Council

Vacancy Type: Full-time

Job Location: London, England, United Kingdom

Application Deadline: N/A

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