Boston Hale Job 2022 in London, England, United Kingdom – Senior Digital Analyst
Website Boston Hale
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About the job
SQL, Data Analyst, Marketing Analytics, Tableau, Power BI, subscriptions
Our client is looking for a Senior Digital Analyst to join their team. They are looking for someone to take the lead on subscription optimisation for their digital services, being a senior member of the data department.
Responsibilities:
- Partner with the Acquisition team, conducting value adding analysis by increasing the understanding of the drivers of customer acquisition
- Set the example for the team on how to deliver analysis to marketing stakeholders, driving business value through the adoption of recommendations.
- Lead on the development and maintenance of reports, dashboards, and compelling visualisations of business performance, translating data clearly to communicate insights to our stakeholders
- Statistical analysis of A/B testing and store optimisation
Skills and experience:
- Experience in the application of analytics and data mining for consumer acquisition operations in subscription businesses
- Utilised SQL to manipulate and process large data sets to enable concise reporting and analysis (through data warehouses like GBQ/AWS)
- Have visualised data using Tableau or similar
- Strong understanding of digital audience measurement, journey analysis and A/B testing methods, customer data and how to utilise them all together (using tools like Google/Adobe Analytics, Optimizely)
Company: Boston Hale
Vacancy Type: £40,000/yr – £50,000/yr · Full-time · Mid-Senior level
Job Location: London, England, United Kingdom
Application Deadline: N/A
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