Associate Director, Market Research ASCVD in Novartis Nutley, NJ

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Job Description

08,000 associates reimagining medicine for more than 799 million people globally!

The Associate Director of Market Insights and Competitive Intelligence (CI), embedded within the franchises, will be responsible for coordinating and executing primary and secondary market research across healthcare professional, patient, and payer domains. This role will leverage knowledge of the therapeutic area-specific pharmaceutical business (including competitor positioning and reach) to provide analyses and drive decisions on various marketing and positioning choices.

What will you be responsible for?

  • Plan, execute, and deliver routine and ad-hoc primary and secondary market research for franchises/function
  • Design questionnaires and studies
  • Leverage research findings to inform pre- and post- launch brand strategy and guide various tactical decisions, such as brand messaging
  • Develop and present reports and analyses from data collected through research to answer business questions and determine brand P/L & investment optimization
  • Provide inputs based on market research and competitive intelligence finding to align the CA services roadmap to franchise strategy
  • Keep a pulse on HCP, consumer, and payer landscape across multiple therapeutic areas and work with the Business Insights Group to proactively keep franchises informed of their competitive landscape and alerted of competitive warning signs
  • Build functional expertise and core business capabilities within primary market research
  • Maintain deep expertise in customer segmentation across HCPs, patients, and payers
  • Design and conduct well-structured research based on business requests for evaluation of HCP, consumer, and payer behavior, including but not limited to brand preference, demand estimates, and messaging efficacy
  • Conduct cross-market analyses to assess the competitive landscape and inform strategies to differentiate
  • Build strong, cross-functional relationships to leverage Novartis’ expertise to accomplish business goals and objectives
  • Manage strategic vendor support team, providing functional expertise to guide best-in-class service delivery

EEO Statement

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum Requirements

What will you bring to the role?

  • Undergraduate degree in a STEM major with advanced degree a plus
  • 3+ years hands-on market research or brand analytics experience supporting ASCVD therapeutic areas.
  • Extensive experience designing and executing research and analyses
  • Deep understanding of segmentation within pharmaceutical industry
  • Demonstrated experience analyzing complex situation and processes and effectively integrating and synthesizing the data to form a complete cohesive picture
  • Proven self-starter with high standards of excellence and an innovative mind
  • Demonstrated leadership and expertise in managing a team, demonstrated leadership skills; decision maker, effective problem solver; strategic thinker.
  • Strong interpersonal, communication, influencing and analytical skills
  • Demonstrated ability to synthesize information to develop recommendations and communicate clearly
  • Ability to manage multiple projects and consistently meet deadlines
  • Excels at interacting with a diverse group of people, all levels of management, including senior leadership
  • Project management experience

What you’ll receive in return?

Competitive salary, annual bonus, long-term incentive for select levels, health insurance, paid vacation/holidays, potential flexible working arrangements, employee recognition scheme.

Why consider Novartis?

799 million! That’s how many lives our products touched in 2019. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?

We believe the answers are found when curious, courageous, and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.

Imagine what you could do at Novartis!



Business Unit




Work Location

East Hanover, NJ

Company/Legal Entity

Novartis Pharmaceuticals

Functional Area


Job Type

Full Time

Employment Type


Shift Work


Early Talent


Vacancy Type: 
Full Time 
Job Location:
Nutley, NJ
Application Deadline:

Apply Here