Amazon Positions 2022 in London, England, United Kingdom – Digital Marketing Analyst, WFS Marketing Analytics

Website Amazon

Are you looking for a Job at Amazon in London, England, United Kingdom
in 2022. Then following info is about this job.

About the job


Job Summary

DESCRIPTION

Amazon Operations sits at the heart of the Amazon customer experience. We look after everything from the moment a customer clicks buy, to the moment their item is delivered – from desktop to doorstep. We do things on a massive scale – millions of packages pass through the hands of our Associates every year. For more insights, visit: https://blog.aboutamazon.com/operations

As a business, we do lots of things to attract, engage, support, motivate and enable the brilliant people who make it all happen. At the forefront of that effort, in Europe, sits our WFS (Workforce Staffing) Marketing team – a collective of talented individuals managing the media & marketing strategy, reporting, modelling & analytics, tools & systems. Our goal is attracting hundreds of thousands of associates yearly for various operational business lines (fulfilment centres, transportation, and logistics).

We are looking for a Digital Marketing Analyst to lead our onsite reporting, analyse onsite user behaviours, identify patterns and produce insights and recommendations to power overall marketing strategy as well as campaign tactics.

Core Responsibilities

  • You’ll also have the confidence to challenge existing site tracking, identify where new tracking is required, and be comfortable implementing those recommendations through tag managers.
  • Working closely with the Implementation team, plan and define tracking specifications required to be able to truly understand the effectiveness of site features as well as marketing channels.
  • Build reports and set-up Workspaces to empower stakeholders to self-serve.
  • Utilize online data from different platforms (web analytics platforms, Ad platforms and CRM platforms) for funnel analysis.
  • Partner with media vendors to deliver in-depth analysis of campaign data to provide insight and an understanding in to campaign and marketing performance.
  • Providing detailed reports on how multi-channel campaigns have performed, making recommendations for improvements.

Basic Qualifications

  • Fluent English.
  • Experience of identifying and implementing ad tracking requirements – we use Sizmek Tag Manager.
  • Experience working with web analytics platform such as Adobe Analytics or Google Analytics.
  • Strong data visualisation/presentation skills (Excel)
  • Experience in a marketing role, running, analysing marketing campaigns and producing actionable insights for the business.

Preferred Qualifications

  • Ability to work with larger data sets using either SQL, BigQuery, R Studio or something similar is desirable but not a must.
  • An understanding of A/B testing statistics – sample sizes, run times and significance methods.
  • A strong understanding of the wider CRM / user journey, taking in digital and offline touchpoints.
  • Experience working in an analytical/data focused role.
  • A proactive, investigative attitude, and a mindset that is willing to learn.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Company – Amazon EU SARL (UK Branch)

Job ID: A1907595

Company: Amazon

Vacancy Type: Full-time

Job Location: London, England, United Kingdom

Application Deadline: N/A

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